Marlboro cigarettes are registered brand cigarettes of Altria.

They are one of the most popular and preferable brands not only all over the world. Marlboro cigs were introduced in 1924 as a "women cigarettes" but during the World War II they disappeared because the sales dramatically decreased. It was decided to start new promotional campaign and advertise them to the male smokers. Marlboro reappeared and quickly became popular due to the wise advertising campaigns that used Marlboro man cowboy figure, which later became an American icon to capture attention of male smokers. The red cigarette pack was advertised for almost fifty years by all possible means of advertisement: on billboards, in store...

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Philip Morris vs Norway in front of the EFTA Court

This is one of the first legal challenges brought against the most recent tobacco control policy: display ban of cigarettes. Its outcome is expected to indirectly determine also the legality of the first display ban adopted within the EU (in EIRE) and to shape the ongoing reform of the EU tobacco products directive. In an attempt to cut impulse buys of tobacco products and to further reduce smoking rates, five countries (Australia, Canada, Iceland, Ireland and Norway) have recently banned the display of tobacco products at the point of sale. As with many tobacco control policies, both the scientific basis and the legality of display bans are...

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Two tobacco products free of FDA oversight

How dissolvable tobacco products are made could determine whether or not they fall under the jurisdiction of the Food and Drug Administration. Star Scientific Inc., a maker of dissolvable tobacco lozenges, announced Wednesday that it received an FDA notice saying that two of its products are not subject to regulations in the federal Food Drug & Cosmetic Act. The determination could open the door for other dissolvable tobacco products, such as R.J. Reynolds Tobacco Co.’s Camel orbs, sticks and filmlike strips for the tongue, to also not be subject to FDA regulation. The industry, led by Reynolds, has put more focus on smokeless tobacco...

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